Understanding GEO: Becoming Visible in AI-Generated Answers
Today, more and more people prefer to address AI directly, such as ChatGPT, Gemini, or Perplexity, rather than seeking information by clicking on links. As a result, search engines are evolving to become generative engines. GEO (Generative Engine Optimization) involves making your content visible, understandable, and usable by these AIs, representing a new stage of optimization beyond traditional SEO.
