For the Canadian Vocal Arts Institute, Percumédia redesigned icav.ca around the two pillars of its mission: the Academy, which trains opera artists, and Les Concerts lyriques, which brings them to the stage. Personas, editorial strategy, site structure, design, then bilingual Drupal development: cross-links now connect training and performance, and each mentor, intern and concert has its own page, tagged according to Schema.org to increase discoverability.