Artificial Intelligence: Advantages and Challenges
Generative artificial intelligence is revolutionizing the way we design and manage web content. Large language models (LLMs) offer exciting possibilities: assisted writing, instant translation, automated SEO optimization. However, this technological advance raises legitimate questions that have our attention.
On the environmental level, training and using these models require significant computational and electrical resources. The data centers that host them consume a lot of water for cooling and energy to maintain their infrastructures, thus contributing to carbon emissions.
The ethical concerns are just as important. Models can reproduce biases present in their training data, risking perpetuating discrimination. Intellectual property issues also arise, particularly regarding the use of copyrighted content. Some also fear an excessive dependence that could reduce our critical thinking skills.
Finally, the protection of personal information is a major issue. Users may unintentionally share sensitive information during their interactions. The lack of transparency on privacy policies and server location arouses understandable mistrust, particularly for organizations subject to strict regulations such as the GDPR.
At Percumédia, we take these issues to heart. That's why we have chosen a partner who shares our values of responsibility and transparency.
Our choice: amazee.ai
To integrate artificial intelligence into our Drupal web sites, we have selected amazee.ai, a provider based in Switzerland that stands out for its commitment to data protection and environmental responsibility. Developed in close collaboration with the Drupal community, this service perfectly illustrates the synergy between technological innovation and open source values.
Exemplary data protection
Amazee.ai's approach is based on three fundamental pillars in terms of privacy:
- Total transparency: Their entire infrastructure is open source, allowing complete verification of their practices. This transparency contrasts strongly with the opacity of many AI providers.
- Zero request retention: Unlike large technology companies that collect your data to improve their models, amazee.ai does not store any of your requests. Only a few metadata are recorded (API key used, number of tokens - volume of use), without ever keeping the content of your requests or the generated responses.
- Data sovereignty: Amazee.ai allows us to choose the region where our data is hosted. Whether in Switzerland, Germany, Canada or one of the 25 regions available, your requests are processed locally and never leave the selected country. This approach guarantees compliance with local regulations. In this regard, we have chosen to host the AI data we use in Canada.
Amazee.ai's infrastructure also offers full data encryption at rest and in transit (TLS 1.2+), strict isolation between clients, and does not allow access to user conversations by default. The company holds ISO 27001 and SOC 2 certifications, attesting to the robustness of its security measures.
Flexibility in model choice
Amazee.ai offers additional flexibility by allowing you to choose between different large language models according to your specific needs. The platform mainly uses Anthropic's (Claude) or Mistral's LLMs, at the user's choice. This approach allows you to select the model best suited to your requirements in terms of performance, language or specialization, while maintaining the same guarantees of confidentiality and data sovereignty.
A concrete environmental commitment
The environmental dimension is at the heart of amazee.ai's philosophy. Aware that web hosting and AI services have a significant carbon footprint, they have developed a multi-pronged approach to minimize their impact.
- Partnership with renewable energy providers: Amazee.ai does not own its own data centers, but rather rents its infrastructure from leading providers who are actively committed to carbon neutrality and the use of 100% renewable energy.
- Intelligent energy optimization: Amazee.ai goes beyond simply choosing green hosting. Its infrastructure automatically puts inactive development environments into sleep mode, ensuring that no energy is wasted on unused servers. For production environments, an auto-scaling system dynamically adjusts resources based on actual traffic, reducing energy consumption during off-peak periods while maintaining optimal performance.
- Sustainable organizational model: As a fully remote organization, amazee.ai eliminates the daily commuting of its employees and the associated energy consumption of operating physical office spaces (heating, air conditioning, lighting).
This combination of initiatives allows amazee.ai to offer high-performance AI services while minimizing its environmental impact, enabling us to integrate artificial intelligence in a responsible and sustainable way.
How we use AI on our clients' sites
The integration of the Drupal AI module radically transforms the experience of creating and editing content. Rather than forcing you to leave your work environment to access external AI tools, we have integrated these features directly into your Drupal content creation and editing pages.
Our philosophy: optimize, not replace
It is crucial to emphasize our approach: we do not use LLMs to allow content to be created from nothing. On the contrary, artificial intelligence serves to optimize and enhance the content you create. It is your expertise, your knowledge of your field and your unique voice that remain at the heart of content creation. AI intervenes as an intelligent assistant that improves, refines and enriches your editorial work.
This distinction is fundamental. We believe that quality content is born from human expertise, in-depth knowledge of a subject and the ability to communicate authentically. AI does not replace these essential qualities; it amplifies them by taking over optimization and improvement tasks that can be time-consuming.
AI assistance at the heart of your workflow
Interaction with large language models (LLMs) is done naturally, without interruption of your editorial process. Directly from the interface for creating or editing an article, a page or any other type of content, you have intelligent tools available in just a few clicks. This native integration means that you do not have to copy and paste text into third-party applications, juggle between multiple windows or interrupt your concentration.
Powerful features, always at hand
- Title generation: Once your content is written, the AI analyzes the text and suggests catchy titles that comply with best SEO practices. These title suggestions capture the essence of your article while respecting the optimal length constraints for search engine optimization, helping you maximize the visibility of your content in search engines.
- Intelligent rewriting: You have written a text, but the tone is not quite right for the target audience? Select it and instantly choose the desired tone. Need to adapt formal content for a younger audience? Make a text more accessible or more professional? The AI offers reformulations that respect your original message while changing the style, all without leaving your editing page. Your content, your idea, simply expressed differently. We can even help you define a tone of writing that is unique to your organization to use in your publications on your website.
- Automatic summaries: Once your article is written, generate concise summaries directly in the interface. Perfect for meta descriptions, newsletters or social media previews, these summaries distill the essence of your content into a few punchy lines.
- Assisted translation: Your site is multilingual and you have created exceptional content in one language? Translate it with a single click, without having to navigate to an external service. The system retains the nuances and tone of your original text, while allowing you to revise and adjust the translations on the spot.
- Keyword generation: Once your content is written, generate relevant tags with a single click based on the analysis of your text. The AI identifies the key concepts and main themes of your article to suggest keywords that you may not have considered. These suggestions appear directly in your editing interface, enriching your taxonomy and SEO strategy without additional effort.
- Image description generation: Web accessibility rules require us to write descriptions for the images we integrate, the famous alt tags. AI can analyze the submitted images and generate a description in a few seconds.
- Consistency analysis: You write multiple contents on your site? Evaluate the consistency in the writing tone of your texts. The AI compares your new content to your existing publications and alerts you if the style varies significantly, ensuring a uniform brand voice across your entire site.
Total control over your content
This seamless integration never compromises your editorial control. You remain the author and final decision maker: AI suggests improvements, you decide. Each suggestion can be accepted, modified or rejected. Content creation remains a human act, guided by your expertise and vision. Artificial intelligence only amplifies your efficiency and improves the quality of what you have already created.
Drupal and Percumédia: the best of both worlds
Our decision to integrate artificial intelligence in a responsible manner is in line with the philosophy that guides Drupal and Percumédia: adopting cutting-edge technologies while respecting the fundamental values of transparency, security and privacy.
Drupal, as the leading open source content management system, facilitates the integration of innovative solutions. The Drupal AI module illustrates this approach well: developed in collaboration with amazee.ai and the Drupal community, it makes powerful AI tools accessible while offering the flexibility to choose ethical and responsible providers. This collaborative approach reflects the values of the Drupal ecosystem, where innovation emerges from collective contribution and knowledge sharing.
At Percumédia, we seek to reconcile technological progress and responsibility. By combining Drupal's technical capabilities with a partner like amazee.ai, we offer our clients high-performance content optimization tools, while ensuring rigorous protection of their data and respect for the environment.
Artificial intelligence represents a significant evolution in web content management. Used with discernment and responsibility, it can significantly improve our ways of working. Our approach aims to demonstrate that technological progress and ethical responsibility can go hand in hand, and that AI can assist humans in enhancing their creative work rather than seeking to replace them.
Interested in exploring how AI can optimize your content management while respecting your values? Contact us to discuss it.