Lyriamuse was born from the desire of its founder, Audrey Gauthier, to make classical music enjoyable and engaging, offering a new, playful way to experience it. With over 10 years of expertise, knowledge, and skills in classical music, the playful-educational approach takes on its full meaning.
Specialized cultural mediation in music allows these assets to be effectively utilized: activities, experimentation, and enjoyment for the target audience are at the core of the approach. In this way, Lyriamuse aims to support cultural organizations’ efforts to develop young and family audiences for classical music, but with a fresh perspective.
As Audrey is also a trained graphic designer, we had a wealth of high-quality visual material to work with. Our work focused on refining the message and structure of the content to effectively convey Lyriamuse's service offering and the qualifications of its founder. The site also features an online store offering fun, interactive fact sheets designed to introduce young people to classical music.